Whether you call them promotional items, promotional gisfts or branded gifts, exhibitors at every trade show hand out countless trade show promotional gifts and branded products to attract and encourage attendees to enter their space.
The right trade show promotional gifts and branded products can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.
In this article, we cover the best ways for planning, selecting and distributing popular and impactful trade show promotional products.
When trade show promotional gifts and branded products are effective, they have the power to enchant attendees at an event, so it is important to properly plan your promotional gifts and branded products to ensure your promotions have as big of an impact as possible.
High-performing trade show promotional gifts and branded products items communicate a company’s brand strategy, messaging and capabilities to attendees. Before you select trade show promotional gifts and branded products items, first consider whether or not they support your corporate image, brand persona and campaign theme.
Tips for Brand Strategy :
If possible, make sure your trade show promotional gifts and branded products has your company logo printed, etched or chiseled on it. Remember, no matter how cool the promotional gifts and branded products item is, you will lose out on exposure if it cannot be immediately linked back to your brand.
Think of promotional gifts and branded products items that tie-in to your brand and industry. This will help attendees associate your brand with your industry and give you additional brand prominence within your market.
If you have a themed trade show campaign, select trade show promotional gifts and branded products that reflect your theme to strengthen your brand messaging.
One of the most important functions of a trade show promotional gifts and branded products is its ability to resonate with your clients and prospects. While unique and fun trade show promotional gifts and branded products are always a great way to generate interest in your brand, practical promotional gifts and branded products items can present more value to visitors, creating greater long-term impact.
Tips for Valuable Trade Show promotional gifts and branded products :
Think of promotional gifts and branded products items that will be immediately useful to attendees such as tote bags, pens, hand sanitizer and water bottles.
Some of the most valuable trade show promotional gifts and branded products are ones that will be in frequent use, such as LED keychain flashlights, phone chargers and even games like mini trashcan basketball hoops.
Like exhibits, trade show budgets vary in size from exhibitor to exhibitor. Regardless of your event marketing budget, you should be conscious of the costs associated with the trade show promotional gifts and branded products items, including cost per item, taxes, shipping and storage.
Expensive and flashy trade show promotional gifts and branded products items might garner the attention of attendees, but you want to make sure that you get the most bang for your buck. Look for inexpensive alternatives that can pack a similar punch.
Shipping can inflate a budget quickly. Think ahead about the size and weight of your promotional gifts and branded products items and investigate free shipping options with your vendor. Select a provider who has a location in the show city so you can pick up your promotional gifts and branded products and avoid costly freight charges.
Make sure your staffers do not frivolously hand out promotional gifts and branded productsto every passerby. Instead, identify actions that earn promotional gifts and branded productslike listening to a presentation, scanning a badge or exchanging a business cards as a means to generate leads.
Trade Show promotional gifts and branded products Ideas
On the surface, trade show promotional gifts and branded products seem to be one of the easiest decisions associated with exhibiting. However, selecting the perfect impactful promotional gifts and branded products item can be difficult. To help you select the right promotional item, we have outlined a selection of popular trade show promotional gifts and branded productsand their benefits.
Welcome to our New Website
Branded Clothing and Gits
Ways your promotional products can improve your marketing strategyPromotional Clothing Cape Town Corporate workwear Promotional gifts Promotional Products Cape Town Branded hats Corporate gifts Bbranded shirts Branded Coolers Branding Branded Clothing Printed Shirts Marketing Branded Games promotional products cape town promotional clothing cape town promotional gifts cape town promotional headgear cape town promotional printing cape town promotional work wear cape town promotional printing cape town branded products cape town branded clothing cape town branded gifts cape town branded headgear cape town branded printing cape town branded workwear cape town branded printing cape town branded bags printing cape town branded sports wear cape town promotional gifts suppliers south africa promotional clothing suppliers south africa branded corporate gifts south africa branded corporate clothing south africa branded corporate chef wear south africa
