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Ways your promotional products can improve your marketing strategy

June 22, 2017

Promotional products are essentially another form of advertising. Promotional products are still an incredibly powerful marketing tool. Can it be possible that something as simple as your logo and company name on a promotional item can increase sales?

Keep reading to see how promotional products can improve your bottom line.

Corporate gifts are a great way to thank customers for their business and reinforce your brand at the same time. You can provide branded pens and it will put your company name and contact details at your customers’ fingertips for months to come. The more creative you can be with your gifts the better. Something unusual or personalised will delight the recipient and may lead to them posting about the gift on social media, earning your brand extra glory.

Promotional products work because....

Increase Brand awareness. Promotional products help customers remember your company. Companies want consumers to remember their brand so when the day comes that they need a specific service or product they know who to contact first.

Often giving something for free to a consumer creates a sense of obligation that will make them more inclined to return the favordo business with your company. It’s all about brand awareness, getting your name out there so more consumers know who you are and what you do.

Promotional products increase sales.

Including promotional products in your marketing strategy can increase overall marketing success by up to 44%.

Utilizinling promotional consumers to reach out to you. When they see your name on a product that is unique and useful, they’re more likely to come to you for business than a company that doesn’t use promo products.inspires objects.

8 out of 10 consumers own at least one promotional item, and 89 percent of consumers can remember the advertiser of a promotional product they’ve received in the last two years.

Promotional products are cost-effective. Promotional items are inexpensive considering the frequent brand exposure they provide.

People like them because they are useful. The most common draw for promotional objects is their usefulness, 75.4% of people keep promotional products around because they think the item is practical.

Promotional products allow people to see your brand, associate your brand and recognise your brand. All these things are important as the more people who become aware of your brand - the better results you will see in business and sales.

The most popular promotional items :
- Stationary: notepads, pens, pencils, rulers, erasers
- Bags: could include purses
- Business items: business card holder, address book, laptop sleeve
- Desk Accessories: Mugs, Glass, Calendars
- Clothing: T-shirts, caps, hats, socks, gloves, sweat bands

As a business of promotional products, we know the impact they can have on businesses and marketing efforts.

Here are a few facts about promotional products?

  • 8in 10 consumers own between 1 and 10 promotional products.
  • The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
  • Consumers hang on to promotional products for an average of 6.6 months.
  • Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  • Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.

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