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How effective is branded Products for Brand Recognition

August 17, 2017

Branded work wear have been a popular choice for building brand recognition for larger companies for many years.

The new marketing channels available now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that branded products and branded gifts have a positive effect on your brand and sales.

Several surveys and research that provides evidence that there is a relation between branded products advertising and an improvement in brand recognition and increase in sales.

In addition to brand awareness and better sales, this form of advertising yields a better return on investment.

Branded products surveys reveal :
  • people recall the brand on the branded product received with the past 12 months.
  • The ROI on branded products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
  • 79% would be likely to do business with the company again.
  • Most participants (87%) kept a branded item for longer than a year!
  • About 56% said their impression of the company improved after receiving a branded branded gift.
  • Popular branded Products

    The most popular branded products in terms branded headgear or branded hats, branded sports gear or golf branded gifts, branded home-ware, and a big one is branded bags.

    Useful branded gifts

    When it comes to how long a branded product is kept, branded bags and branded headgear were reported to be kept longer than any other branded item.

    When it comes to longevity, a good portion of them – 87% – said they kept a branded gift item for longer than a year and 30%, keep branded products such as, branded clothing up to 4 years.

    Of course, the longer a branded products are kept, the more impressions it makes on the recipient and anyone else that sees the recipient using said branded product.

    The impact of these branded corporate gifts on recipients is great. They can recall the specific type of branded product received and also remember the brand name or name of the company for a long period of time after receiving it.

    In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.

    Branded Products Change Consumer Behaviors

    One of the more staggering statistics on branded products uncovered is on how they can change buyer habits. Many consumers are willing to switch their brand in order to receive a free branded gift.

    This means that advertising “free gift with purchase” can be a branded or promotional item. Consumers are much more likely to keep free branded items than they were several years ago.

    When asked about re-gifting branded products, some even said they would give away a branded product they received to someone else as a gift. One of the main reasons that consumers keep branded gifts is because they find them useful.

    The best combination for an effective branded product is for it to both be useful to the recipient and relative to your brand for better recollection in the future.

    How Are branded Products Used?

    The main use for branded products is to increase brand recognition.

    However, marketing and advertising executives also report that they often use branded merchandise in product giveaways, combining it with a call to action.

    In whatever way you decide to use branded products in your advertising campaign, they will certainly likely to help you build brand awareness and increase sales for your company.

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