Handing out promotional products is pretty easy.
Order your pens, and give them out to people at trade shows, conventions, and even on the sidewalk.
Pretty simple, right?
But why not take it a step further and put some serious thought into promoting your brand with some innovative promotional products. Develop a full-blown campaign. Here is some inspirational and creative promotional products you’ll be saying, “What!? Why didn’t I think of that?”
Each of these companies created a memorable product and connected their brand with an issue, hobby, or problem straight from people’s daily lives. So let’s get right to it! Here’s the list of the most creative promotional products of all time.
As fun as bendy straws are, our next example might appeal to people even more. That’s because it involves ice cream, and if you don’t love ice cream, you’ve never had a S’mores Blizzard from Dairy Queen. Try it. You’ll thank me later.
But this promotional product isn’t from an ice cream company. It was a toothpaste company’s campaign. Colgate Palmolive in Thailand gave out ice cream and cotton candy during Oral Health Month and other events throughout the year.The sticks on these sweet treats were shaped like toothbrushes with the message “Don’t Forget” along with their company logo. It was a simple, but very effective way to offer a healthy reminder and at the same time create a connection between the sweet treat and the Colgate brand!
Pickpocketing is just one example of using promotional products to raise awareness for some cause or foundation. Friends of Cancer Patients wanted to raise awareness about skin cancer so the company handed out beach towels to sunbathers in Dubai.
However, these towels were black and cut in the shape of coffins. Yep, coffins. The towels were imprinted with the saying, “Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself.” A bit of a shock value promotional product, but still effective nonetheless.