The Power of Promotional Clothing | Flava Promotions Cape Town
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The Power of Promotional Clothing

Promotional clothing is a popular branding tool that can be used successfully with any business. Done correctly, this type of clothing will drastically change the way others see your business.

If you haven’t got a shirt, hat or jacket with your brand’s logo, you’re missing out on a powerful and affordable marketing opportunity.

Here’s a simple exercise to illustrate what I mean. Next time you’re at the mall, take a moment to look around at what everybody is wearing. Count how many shirts you see with brands like Nike, Adidas, GAP and other popular bands on TV and movies.

You’ve just been marketed to — many times over.

Promotional clothing can be used in a variety of ways, each with distinct benefits. Organizers of fundraising races hand out T-shirts branded with the charity and sponsors of the event. Runners proudly wear these shirts and are free, walking billboards for these brands.

Use branded clothing as a work uniform in a public store front. Branded apparel can have a big impact on any type of business. Any time the business logo and name are put out into the world, the company has a powerful marketing opportunity. Put the business name and logo onto apparel and you can increase brand awareness and promote your business all over town.

Use promotional clothing to identify your employees at a trade show, convention, seminar, or other professional Use promotional clothing give-aways as a prize for high performance within the company.

One great way to use promotional clothing is in the form of an employee uniform. Matching shirts give everyone a sense of unity. Whether the company is actually participating in a team sport as a company or it’s just creating a more united front, the use of carefully branded apparel will give everyone something in common. Any company with a public store front should have matching uniforms for employees. If your store has a more eclectic feel, consider offering your employees two or three designs to choose from so the clothing is somewhat personalized, but still easily recognizable.

Matching clothing is also important when your employees are on the road. Participating in a golf tournament, 5K, or other charity event is a great way to give back to the community. Make sure your team has matching t-shirts, polos, or other sports attire so they’re recognizable. Take the time to design eye-catching apparel and the pieces you give out will create an air of interest around town where your company is concerned. Use a catchy phrase or interesting design that will have others asking questions and wondering what the company is all about. Make sure the apparel includes a web page address or phone number so interested parties know how to learn more.

Branded apparel is a great way for customers to share their enthusiasm about the company. Sell or give away clothing with your brand on it and the company’s biggest fans will instantly become walking brand ambassadors for the company’s products and services. It’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. It’s a small investment for more business.

Ultimately, corporate apparel allows companies to improve their image among both employees and the public. A relatively inexpensive option for branding, corporate apparel promotes communication and loyalty among employees, while boosting public perception of a company’s reliability and expertise.

In the winter season there is a general tradition to wear sweaters and mufflers. However, this thing is not considered as a part of the modern fashion. Today want to wear more trendy winter season clothes like hoodies. There are many companies who like to give the gift of promotional hoodies.

These days, promotional apparel like brand t-shirts are a great marketing tool and if used in the right way, they can help you brand your organization successfully in the eyes of the public. Put the company name and your logo onto a t-shirt and you can create as well as increase brand awareness and within no time, your business gets popular over the city.